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Guest lecture by Veronika Brandt, Bosch Startup Harbour

Veronika Brandt from the Bosch Startup Harbour programme gave the students from Digital Transformation Management and Supply Chain Management exciting insights into the digital transformation process of the German technology leader.

Insights into the digital transformation processes of a German technology leader

Insights into the digital transformation processes of a German technology leader

At the beginning of the new year, a very special guest awaited the students of the Master programmes Digital Transformation Management and Supply Chain Management: Veronika Brandt from the Bosch Startup Harbour programme joined through video and gave an exciting overview of the digital transformation processes of the German technology leader. She also explained the concept of the Startup Harbour Accelerator Programme.

From the automotive to the consumer goods industry – at Bosch, IoT and digital processes play an important role. In her guest lecture Brandt talked about the different industries where Bosch is active, and tied the practical relevance to the content that the students learn from Prof. Dr. Christian Kapteyn and Prof. Axel Werner at SRH Campus Hamburg.

Prof. Dr. Christian Kapteyn

Professor for Digital Business