SRH Campus Hamburg
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SRH Students develop Start-Up UDTDotS

SRH Campus Hamburg Students of the master programme M.A. International Business and Leadership designed a real-world, international Start-Up business model called UDTDotS.

SRH Campus Hamburg Students of the master programme M.A. International Business and Leadership designed a real-world, international Start-Up business model called UDTDotS with the vision of creating a company that enables universal dynamic trade in a globalized world. The Student Founder Ali Farahi in coordination with Behroze Waris, Simran Gupta and Terry Ndirangu undertake the mission to dissolve business borders, irrespective of macroeconomic, local and international political crises or developments.

UDTDotS sets up a new industrial area following global megatrends: Digitalization, Artificial Intelligence, Virtual Reality and sustainability frameworks like the EU-Taxonomy to offer services in the B2B sector. The students conducted a complete market analysis using pricing tools, business model canvas and PESTLE analyses to explore the relevance of the industry and towards the verification of an available market gap.

Founder Ali Farahi has 15 years of experience in international companies in market analyses, business development and IT. In the next steps, the company is to be localized in Hamburg and aims to offer student and company partner cooperation in the Greater Hamburg region. Get in touch with us to know more! 

Prof. Dr. Cordelia Friesendorf

Academic Director SRH Campus Hamburg, Professor for International Business Administration