Focus on Data Analytics
Digital Business Management

  • Master of Science (M.Sc.)

  • 4 Semesters
  • Full time
  • on campus
  • 120 ECTS
  • Focus
  • New

We all leave digital footprints on the internet. In businesses today, that data is essential for success. You love to analyse the accumulation of information digitalisation provides? Learn all the necessary skills in this exciting programme.

  • English
  • summer and winter semester
  • stay abroad
Request information Apply now

What you will learn
Study Digital Business Management in Hamburg

The study programme Digital Business Management with emphasis on data analytics will turn you into a digital leader who is familiar with all fields of digital transformation. The postgraduate study Data Science in Hamburg will provide you with in-depth knowledge and skills regarding business analytics and business model development. With your expertise, you will support companies in understanding big data as an opportunity, empowering them to make informed decisions thanks to the enormous amounts of collected data.

During your studies, you’ll form a deep understanding of what the future holds for businesses due to the growing importance of data and data analysis for business issues. You will learn about various methods of data collection and data evaluation. Additionally, you will explore the data analysis process and the respective tools (including big data) in depth. Part of the study programme is to independently plan and implement a data analysis project.

You will also be involved in planning, creating, and implementing digital business concepts as well as using appropriate techniques for developing ideas, visions, prototypes, and business models.

Your perspectives
Make a Career in Digital Business Management

By participating in the Master’s degree programme Data Science in Hamburg, you will acquire in-depth knowledge of data evaluation, business model development, data analysis, the utilisation of analysis results and the development and adaptation of business concepts. You will actively shape digital change by exploring novel business areas and developing new benefits, products, and services.

Your degree opens up a range of career paths, including:

  • Manager/Director Business Development – Digital Business Development
  • Digital Transformation Management
  • Digital Business Management
  • Digital Business Analytics
  • Innovation Management
  • Data Analytics

trial lecutres Development and Implementation of Digital Business Models

What makes internet giants like Facebook and Google so successful? In this sample lecture, Marcus Dodt looks at the mechanisms and growth opportunities of digital business models.


Study plan Digital Business Management – Focus Data Analytics Your curriculum

4 Semester 120 ECTS
1. Semester

  • Disruptive Innovations 5
  • Corporate Management 5
  • Innovation Management 5
  • Process Management 5
  • Data Analytics I: Data Analytics Applications, Methods and Techniques 5
  • Leadership Skills 5
2. Semester

  • Disruptive Corporations 5
  • Corporate Development 5
  • Organisation Management 5
  • Change Management 5
  • Data Analytics II: Business Model Development and Implementation 5
  • Coaching Skills 5
3. Semester

  • Internship or Global Study Semester | Going International 30
4. Semester

  • Analysing International Business (online) 5
  • Master Thesis 25

Graduates of the Digital Business Management degree programme have good professional opportunities to support companies in the digital transformation of processes as well as of employees.

Sebastian Apprecht, Founder of

Admission requirements
Our requirements

Please provide us with the following

  • Bachelor's degree in one of the following areas: Business/Management, Business Informatics, Informatics/Computer Science or Computer Engineering OR
  • Bachelor's degree + at least 6 months of work experience in the areas mentioned above
  • Proof of English language proficiency

The following examinations and results are accepted as proof of English language proficiency:

  • TOEFL 87 ibt 
  • TOEIC Listening/Reading 785, Speaking 160, Writing 150 
  • IELTS (academic) 6.5
  • CAE (grade A, B, or C) 
  • CPE (grade A, B or C)
  • Pearson English Test Academic (PTE-A): 59 Points
  • B2 First: 173 

Due to Covid-19, we currently also accept the following English tests.

Fees and Funding
Your tuition fees

Tuition fees

  • for citizens of the EU/EEA (incl. Western Balkans, Switzerland): 800 euros per month
  • for non-EU/EEA citizens: 6,450 euros per semester

Please note: The monthly tuition fee remains the same throughout the entire period of study.
There is a one-off registration fee of 500 euros (EU/EEA) / 900 euros (non-EU/EEA) at the beginning of your course, payable with the first monthly fee.

If you want to finance your studies, you have numerous options such as BAföG, the education fund of the Berlin SRH universities, education loans or the Deutschlandstipendium. You will find all the essential information on student loans and scholarships on the webpage “How to finance your studies”.

Apply now
Application process and deadlines

Apply now to get your admission. You can start your studies at SRH Campus Hamburg in the summer or winter semester. Just go online and submit your application directly from our website. We will check your documents. If you meet the admission requirements, we will invite you to an interview to get to know you better. Participation in the selection process is free of charge.

More about our admission process




Apply now! Start your future with us

  • You will take part in a step-by-step learning experience
  • You will study in small teams through practice-oriented tasks
  • You can concentrate on what is important in 5-week blocks
  • You will receive individual support from your lecturers
Apply now

Your contact If you have any questions, our team is happy to help you