The study programme Digital Business Management with emphasis on data analytics will turn you into a digital leader who is familiar with all fields of digital transformation. The postgraduate study Data Science in Hamburg will provide you with in-depth knowledge and skills regarding business analytics and business model development. With your expertise, you will support companies in understanding big data as an opportunity, empowering them to make informed decisions thanks to the enormous amounts of collected data.
During your studies, you’ll form a deep understanding of what the future holds for businesses due to the growing importance of data and data analysis for business issues. You will learn about various methods of data collection and data evaluation. Additionally, you will explore the data analysis process and the respective tools (including big data) in depth. Part of the study programme is to independently plan and implement a data analysis project.
You will also be involved in planning, creating, and implementing digital business concepts as well as using appropriate techniques for developing ideas, visions, prototypes, and business models.